Video use cases are fragmented and changing. Buyers are experts, cynical, and cost-constrained. I work across product, marketing, and sales — without clumsy handoffs or lost time.
Content, product marketing, live programs, partnerships, and the occasional M&A map. One person. No handoffs.
Surveys, panels, eBooks, PR. Built around one theme so it actually adds up.
Positioning and use cases for video tech. Your buyers already know the category. Don't talk to them like they don't.
The long piece, then the short ones. Blogs, downloads, PR, video. Same argument, different lengths.
I host under #FutureOfTV.Live or run one for you. Cloud, OTT, FAST, sports, ad tech. I can moderate because I actually follow this stuff.
Find the partner, structure the deal, keep it running. The ones that open a use case, not a logo slide.
Market maps, GTM diligence, and what to say after the deal. For acquirers and the team that just got bought.
Video is complex. Use cases keep changing. The buyers know the category.
A scaled organization can't attack an uncertain growth market effectively. Separate BDRs, content marketers, and product specialists won't cut it when the market is moving and the buyers are experts.
Traction starts with a clear point of view, mind-shifting insight, and live market dialogue. I turn that into positioning, campaigns, and proof — in one execution loop.
By fun, I mean interesting, energetic, and intellectually honest. No gimmicks. Give expert buyers something worth thinking about.
Aurora hired me for content and social. We built a quarterly research program around multiview TV — 1,142 viewers in Spring 2025, then a #FutureOfTV.Live panel that put them in front of the buyers who matter.
"Brian led a great panel, helped promote it, and published an amazing eBook specific to our subject matter. We were very happy with the execution and market insight #FutureOfTV.Live brought to the table."
— Jim Owens, Sr. Director, Product Management, Ad Tech, Aurora Networks
Senior video and TV people on LinkedIn, plus a small HubSpot list I actually curate. Broadcasters, platforms, telcos, leagues, infrastructure.
Four times a year. A survey, a briefing, Top Tells, and a column.
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