I run Ring Digital. Content programs, product narrative, live panels, partnerships. Twenty years in streaming. $53M+ in revenue I can point to — cloud MAM, OTT, FAST, sports.
Content, product marketing, live programs, partnerships, and the occasional M&A map. One person. No handoffs.
Surveys, panels, eBooks, PR. Built around one theme so it actually adds up.
Positioning and use cases for video tech. Your buyers already know the category. Don't talk to them like they don't.
The long piece, then the short ones. Blogs, downloads, PR, video. Same argument, different lengths.
I host under #FutureOfTV.Live or run one for you. Cloud, OTT, FAST, sports, ad tech. I can moderate because I actually follow this stuff.
Find the partner, structure the deal, keep it running. The ones that open a use case, not a logo slide.
Market maps, GTM diligence, and what to say after the deal. For acquirers and the team that just got bought.
Video is messy. Buyers are experts. The market moves every quarter.
A scaled BDR team doesn't work on uncertain video markets. Buyers are cynical. You need someone who can do product, marketing, and sales in the same week.
A survey. A panel. A number the trades don't have. That's the flywheel. Everything else is amplification.
Original, a little pointed, and specific to this industry. Ad tech, content security, multiview, sports. The angle that makes a buyer lean in.
Aurora hired me for content and social. We built a quarterly research program around multiview TV — 1,142 viewers in Spring 2025, then a #FutureOfTV.Live panel that put them in front of the buyers who matter.
"Brian led a great panel, helped promote it, and published an amazing eBook specific to our subject matter. We were very happy with the execution and market insight #FutureOfTV.Live brought to the table."
— Jim Owens, Sr. Director, Product Management, Ad Tech, Aurora Networks
Senior video and TV people on LinkedIn, plus a small HubSpot list I actually curate. Broadcasters, platforms, telcos, leagues, infrastructure.
Four times a year. A survey, a briefing, Top Tells, and a column.
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